Rosamond Stenhouse: The Maverick Coach/Entrepreneur You Want in Your Corner
I was born into extreme privilege to a fourth-generation entrepreneur, choosing an unconventional path that would define my legacy. At just 17, I disinherited myself, rejecting a life of “waiting to be handed wealth” to pursue my vision. Working three jobs and coining the phrase “the gift of desperation,” my early realisation that emotional attachment to money ultimately leads to reduced decision-making and ultimately complete disempowerment set me far apart from my peers.
After moving to America, I smashed sales charts, and the “dream big” work culture of the USA left a lifelong impression. My US bosses gave me the confidence to build my first company. An experience I am deeply grateful for to this day.
As my first company grew internationally, a co-founder and I led the way in large-scale land delivery, predominantly of new towns from conception. I was one of the 1% of women - in a multifaceted industry requiring meticulous detail in a high-pressure, cutthroat, high-stakes environment. With the average project lasting 5 to 10 years, one error could spell total collapse. I quickly saw I needed to develop a mental, emotional, and spiritually disciplined daily program to ensure I could thrive over the long haul, be present for my family, and detach from the role.
Many awards followed.
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Her Philosophy?
Entrepreneurship is the “Great Revealer”.
Whatever you ignore, whatever you don’t face, whatever you refuse to acknowledge will be your company's or family’s undoing”.
Unfortunately, once you start or lead a company, a moral obligation presents itself, you are no longer responsible for yourself but for all who work for you.
Your principles, values and standards will be challenged, your character and emotional intelligence tested, and the more successful you become, the bigger the bubble will grow around you.
Growth or Regret
You need to counteract this by anchoring yourself in growth in all areas, especially the areas you avoid.
Call it what you will, trauma, sabotage, it doesn’t matter it needs to be resolved:
Founder/ entrepreneur with a 20-a-day smoking habit, two mistresses and a nasty drinking cycle propping them up; the odds are stacked against them.
Just as much as the entrepreneur who’s super fit and efficient as a machine, but, has an emotional repository about as expansive as a ……………, a couple of wives later, another one won’t fix the problem.
It’s human nature to think, “It won’t happen to me” Unfortunately, the nature of entrepreneurship, odds are it will.
Add a global recession to that last paragraph, and it’s over. In the 2008 recession, I had the only inward investment coming into the UK. We grew exponentially through that period. My mindset and the mindset I embedded through demonstration into the team around me, were what differentiated us.
Only 30% of businesses last beyond 10 years I can guarantee you those entrepreneurs didn’t realise these vital realities.
Business Vision
Your brain is going to get pulverised over time the constant decision-making can deplete mental energy over time, causing decision fatigue.
My approach is about keeping you moving forward while giving you useable solutions, taking some of the heat off the role's demands.
The focus is simple: lift pressure, improve your emotional burdens, and get that mind to Olympic standards of thought, discarding ineffective patterns quickly.
I remember once at the top of my industry feeling so lonely. I had everything; I'd built all I set out to yet I felt empty.
Twenty years were spent flat out, maintaining innovation, culture and agility while managing scaling and complexities and I was emotionally spent.
I was physically in super shape, a disciplined, avid sports person; the business was flying, but areas of my emotional life, including my personal life, were empty.
Entrepreneurs and CEOs face problems that few others understand, making it hard to relate to peers.
Leaning on employees without appearing vulnerable doesn’t work and always backfires.
Company Cultures
I sometimes look at my grandfather he was managing 35 global companies by 36 years old and went on to be one of the top 5 world insurers. I wonder how he did it. But back in those days, he was gone 6 months of the year, and he just threw money at everything, thinking it would fix it.
Several employee heart attacks later, health farms were introduced, like so many back then, that was a plaster we now know had a time limit.
The thing that’s changed is we have all woken up to realise that company cultures matter greatly.
Entrepreneurship isn’t a battle you face alone; it’s a journey of constant evolution. Unlike war, which leaves you unprepared and irrevocably changed, entrepreneurship is a slow burn.
Asking for help isn’t a weakness - it’s a sign of strength and smart leadership.
A truly effective leader understands the value of reinforcement and collaboration from people who have been there.
The longest journey we ever take as humans is the road to intimacy it takes a lifetime.
We are the lucky generation: in 2016 my father was dying an early death. I took him back through his life, over several months.
Of all the challenges I’ve faced in life, and I’ve had many, that was the hardest.
It was my gift to him to make sure he died good with himself, at peace, “living”. (“Peace” when they are dead is a little too late)
I taught him how to say I love you; I refused to go till he said it every time. No one had ever shown him how: I just knew it had to be done.
To see someone and let them see you, to be ok with the person in the mirror: that’s something. Vulnerability is tough; I found it hard, but nowhere close to how hard he found it. It was excruciating, but it was the light he needed.
You’ve got to be “THAT” person
The real challenge lies in maintaining mental clarity and emotional regulation. That’s where I come in - not just to help but to provide holistic business expertise across all areas, and for the few instances where I’m not 100% certain, I have no problem turning and asking for input. I have access to high-level contacts and resources to bring in the necessary expertise, and I want you to get the best you deserve. And not at some ridiculous price.
“Charismatic, sharp, and astute, Rosamond understands the real raw vulnerabilities entrepreneurs face. Her no-nonsense approach, battle smart, and profound insights stem from a lifetime of high-stakes environments and personal experiences. With a rare mix of toughness, kindness, and business logic, Rosamond doesn’t just coach entrepreneurs and CEOs - she puts the light back in them”.
Guy S, London/ Edinburgh/Zurich, a Serial Entrepreneur.
I know who I am, and I know I'm a woman of substance, my goal is to leave you stronger, emotionally smarter, happier, energised, and clearer with a solid foundation you can safely build on over the next 20 years.
If you want to start building the foundation for the next 20 years of success, get in contact now: rosamond@vforvisionaries.com
“You will be hard-pressed ever to find another woman like Rosamond; she is a true woman of substance. I’m a serial entrepreneur with too many life experiences to count, and at 70 years old, I should know”.
Dennis V.G London, Entrepreneur
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